Made in Austria – Developed and produced in the Tyrolean mountains, made to last
In the heart of the Zillertal Valley, surrounded by imposing peaks, they create eyewear as robust as their homeland. Since 2011, gloryfy unbreakable has produced every single frame from the patented high-performance material NBFX™ – from the initial design to final assembly – directly in Austria. This is where alpine precision, cutting-edge technology, and true craftsmanship converge.
Innovation you can see – and feel
The development of unbreakable eyewear wasn't a coincidence, but the result of years of research and countless prototypes. In our in-house laboratory, we test material blends, grind lenses, and shape frames. Thanks to the short lines between development, production, and quality control, we can react quickly, optimize, and implement innovations directly.
Handcraft meets high-tech
Every pair of gloryfy glasses undergoes numerous production steps – many of them handcrafted. From the casting of the NBFX™ frame to the precise insertion of the lenses and final inspection, our team works passionately on every detail. State-of-the-art machinery complements the expertise of our employees, who personally touch each pair of glasses before they are packaged and shipped worldwide.
Think sustainably, act regionally
For us, production in Austria means not only the highest quality standards, but also responsibility towards people and the environment. Short delivery routes, fair working conditions, and a high degree of automation help conserve resources and reduce emissions. We also attach great importance to integrating local partners – from toolmaking to packaging.
Glasses with origins
In a time when many products are manufactured anonymously and far from the customer, we value transparency. Anyone who wears a gloryfy unbreakable is wearing a piece of Tyrol – developed for the most extreme conditions, loved for everyday wear.
Quality that lasts
For us, “Made in Austria” is not a marketing slogan, but a promise: every model stands for precision, durability, and innovation from the Tyrolean Alps.
